THE BRAND
GU Energy specializes in sports nutrition products like gels, chews, and drink mixes that help athletes stay energized and hydrated during endurance activities. They provide easy-to-digest carbs, electrolytes, and amino acids to fuel performance.
THE PROJECT
Collaborated with the Content Manager to conceptualize and execute educational posts on Instagram, focusing on how to use our products, compare product lines, and provide practical fueling tips for athletes.
My primary role involved assisting in campaign ideation and iteration while designing all the visual assets. I developed a standardized template for GU product education posts, ensuring consistency and clarity across campaigns. These efforts have yielded strong performance metrics, while also highlighting areas for improvement—such as using engaging cover images or refining explanations based on customer feedback.
