THE BRAND
GU Energy specializes in sports nutrition products like gels, chews, and drink mixes that help athletes stay energized and hydrated during endurance activities. They provide easy-to-digest carbs, electrolytes, and amino acids to fuel performance.
THE PROJECT
I created a set of paid ads for GU Energy with the goal of driving conversions on guenergy.com. The ads were designed to be visually striking and attention-grabbing, using bold imagery and clean, compelling messaging. By focusing on both aesthetics and clarity, the goal was to create an engaging experience that entices viewers to take action and explore the products, ultimately boosting traffic and sales on the website.
