IMG_4977 1.jpg

Saltie Co.

Brand Identity

 

THE BRAND

I designed the logo and packaging for a local granola company in Berkeley, sold at the farmers market and online. The design features ocean-inspired colors and unique typography—my own handwriting—to evoke a sense of natural, handcrafted quality. The aesthetic is simple and earthy, reflecting the brand’s commitment to wholesome, locally sourced ingredients, while capturing a relaxed, adventurous vibe. The packaging has a warm, inviting feel that stands out, making it perfect for catching the attention of market-goers looking for a fresh and tasty product.

THE LABELS

IN THE WILD